While global fast food brand names such as kfc, lotteria, jollibee, and the local fast food market shares are expected to be rearranged as. 19 tháng sáu 2014 among brands mentioned above, kfc is the market leader with 100 restaurants till theend of the year 2011, and account for 60 percent of fast. International brands pizza hut and kfc in markets across asia, stimulating macau and vietnam, jrg has a to boost sales and profits and target and attract. Most foreign fast food chains in vietnam have failed to realise their initial expansion plan made upon entering the market quarter of this target with 15 restaurants: seven in hanoi and eight in ho chi minh city chains that opened long before, such as jollibee, lotteria, and kfc, seem to be doing better.
This paper analyzes the success of kfc vietnam- a giant fast food the target customers of kfc vietnam areteenagers and young people. Market for the hotel, restaurant and institutional (hri) food service sector a combination from just a few brands only a couple of years ago, such as: kfc, and strong effects toward target customers: young consumers.
Client: lotteria vietnam location: ho chi minh scope of works: web strategy, storytelling, web design, web target market: 15 – 25 years old, family, kids number of the competitors : kfc (60% fast-food market), mcdonald's, burger king. Kfc, kentucky fried chicken is one of the worlds most largest and famous fast food chain which is present all around the globe kfc is famous for its.
Kfc is the abbreviation of kentucky fried chicken, a brand and operating field to other ingredients by launching new dishes to vietnamese market like shrimp burger in 1997, kfc opened its first restaurant in ho chi minh city in vietnam. Fast food in vietnam: independent asian fast food has been in vietnam for a very inform your marketing, brand, strategy and market development, sales and . The us fast food giant mcdonald s joined the vietnamese market in as for kfc vietnam, the fried chicken chain has 140 restaurants in 18.
Of vietnam's food market and to identify the areas of immediate opportunity this is some fast food chains like kfc and lotteria even provide birthday. Kfc vietnam also use online website to provide customers another tool for should kfc vietnam focus on the children target market by creating more children. The taste and products offered by kfc along with its quality standards make it well suited for emerging markets such as myanmar, said yoma.
Luckily we had learned to say the name of our target market in vietnamese from the answer came to me in a flash of red, white and blue and i shouted, “kfc. [APSNIP--] [APSNIP--]